Audience & Targeting

One link. The right destination.

Automatically route visitors to different URLs based on their device, operating system, or country. No manual redirects — one link handles everything.

Start routing All features

Available on Pro plans · See pricing

Capabilities

Device Targeting

Send mobile users to your app and desktop users to your website — automatically, from the same link.

Geo Targeting

Redirect visitors based on their country. Send US traffic to your English page and Spanish traffic to the Spanish version.

OS Detection

Route iOS users to the App Store and Android users to Google Play. Deep linking takes them straight into the app.

Fallback URLs

Set a default destination for users who do not match any routing rule. No visitor gets a dead end.

How smart routing works

One link evaluates each visitor and sends them to the best destination.

Step 1

Visitor clicks

Someone clicks your short link from any channel.

Step 2

Rules evaluated

Device, OS, and country are checked against your routing rules.

Step 3

Redirected

The visitor is sent to the matching destination. Fallback catches the rest.

Step 4

Analytics tracked

Each route is tracked separately so you see per-destination performance.

3
Routing dimensions
Device
OS + Country targeting
Server-side
Routing method

One link for every audience

Instead of sharing different links for mobile and desktop — or for US and EU audiences — create one smart link that routes automatically. Share it everywhere; the right people reach the right page.

Route by device type (mobile, desktop, tablet)
Route by country or region
Route by operating system (iOS, Android, Windows)
Set priority order for overlapping rules

Analytics for every route

Smart routing works with Short10 analytics. See how traffic splits across devices, countries, and operating systems — and how each route performs independently.

Per-route click tracking
Device and geo distribution charts
Compare performance across destinations
Full analytics on every route

Smart routing use cases

📱

App deep linking

One link sends iOS to App Store, Android to Play Store, and desktop to your website. No more maintaining three separate links.

🌍

Regional landing pages

Route US visitors to your English site and Spanish visitors to the Spanish version. One link, every market.

🎯

Platform-optimized experiences

Send mobile users to a mobile-optimized page and desktop users to the full experience. Match the device to the content.

Smart Routing availability

Available on Pro plans and above. Start with the free plan and upgrade when ready.

View pricing Try free plan first

Related features

A/B Testing

Split traffic between destination URLs to find what converts

Link Analytics

Live click tracking with geographic, device, and referrer breakdowns

Custom Domains

Use your own domain for branded short links

Campaigns

Group links into campaigns with multi-channel tracking

Start routing traffic intelligently

Smart routing is available on Pro plans. One link, every audience, every device.

Start free