Audience & Targeting

Test destinations. Find what converts.

Split traffic between two or more destination URLs. Measure click-through performance and let data pick the winner — not guesswork.

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Available on Enterprise plans · See pricing

Capabilities

Traffic Splitting

Distribute clicks across multiple destination URLs with configurable weight percentages.

Performance Comparison

Compare click counts and engagement across all variants. See which destination gets more traction.

Weighted Distribution

Send 50/50 or set custom weights like 70/30. Adjust ratios at any time without creating a new link.

Simple Setup

Add variant URLs and set weights. No landing page changes needed — the split happens at the link level.

The A/B testing workflow

Set up a test in minutes. Get statistically meaningful results without a data science degree.

Step 1

Create variants

Add two or more destination URLs to a single short link.

Step 2

Set weights

Distribute traffic 50/50, 70/30, or any ratio you choose.

Step 3

Collect data

Each variant gets its own click count, geography, and device breakdown.

Step 4

Pick the winner

Shift all traffic to the best-performing destination with one click.

2+
Variants per link
Custom
Weight ratios
Live
Results tracking

Split test any link

Choose two or more destination URLs for one short link. Short10 randomly distributes traffic according to your weight settings. Each visitor sees one destination — consistent per session.

Multiple destination URLs per link
Configurable traffic weight per variant
Session-consistent routing
Change weights without creating a new link

Data-driven decisions

Review click performance per variant in your link analytics. Identify which landing page attracts more engagement, then shift all traffic to the winner.

Per-variant click counts and trends
Full geographic and device analytics per variant
Shift traffic to the winner with one click
Works with campaigns and UTM tracking

A/B testing use cases

🏠

Landing page testing

Split traffic between two landing page designs. See which layout, headline, or offer gets more engagement without changing your ad.

🛒

Offer testing

Test different pricing pages, discount offers, or product bundles. The same link, different destinations, measurable results.

📝

Content optimization

Route to different blog posts or resource pages to learn which content resonates most with your audience.

A/B Testing availability

Available on Enterprise plans and above. Start with the free plan and upgrade when ready.

View pricing Try free plan first

Related features

Smart Routing

Route visitors by device, OS, or country

Conversion Tracking

Track conversions from your short links via retargeting pixels

Link Analytics

Live click tracking with geographic, device, and referrer breakdowns

Retargeting Pixels

Add retargeting pixels to short links for ad audiences

Start testing your links

A/B testing is an advanced capability. Contact us to get access and start optimizing your link destinations.

Contact us